A Study On The Effect Of Foreign Capital Entering Media Enterprise

As the biggest potential media market in the world, Chinese media industry yearly gross production maintains at a high rate of rise. China has joined WTO for 6 years, with the further opening of Chinese media market, the enormous market capacity as well as the rapid media economic growth attracts the foreign capital to enter constantly. At present, some foreign capital had already entered Chinese media market with the ways of joint-stock and sole proprietor etc. In view of the fact that the media industry has the industrial attribute, the cultural attribute and the political attribute, in order to protect the domestic media enterprises, to maintain the socialism ideology and the national security, the state council and the correlative department have successively issued a series of laws and regulations and the document concerning non-public capitals'entering the Chinese media industry, providing a system guarantee for the foreign capitals'entering.Firstly, this paper analyzes the present situation of the foreign capital entering Chinese media industry, and systemizes the laws and regulations unveiled by Chinese government in recent years concerning the foreign capital's entering, next, studies the motive of the foreign media enterprise entering Chinese media industry; according to the present characteristic of Chinese media market, applying the theory of games, studies the mechanism of the foreign media enterprise entering Chinese media industry. then, specifically analyzes all the effects including economic, cultural and social effects and other effects, caused by the foreign capital entering Chinese media enterprise. then, on the basis of theoretical analysis, by extensive reading to study the factors influencing the foreign effect, by depth interview and some media professors'suggestion, this paper establishes the system of evaluating index about the effect of foreign media enterprise entering Chinese media industry, designs a questionnaire according to the evaluating index system and investigates the experts in certain media enterprises within five provinces and cities. To state-owned media enterprise, gathers relevant data, using multi-level fuzzy evaluation, comprehensively evaluates the effects of the foreign media enterprise entering Chinese media industry.By theories analysis and substantial evidence research, we can know that: the economical effect of foreign capital entering media enterprise is bigger than the cultural effect, it is biggest to media competition in the economical effect, and biggest to cultural diverse in the cultural effect, and so on. The effect of foreign capital entering media enterprise is much aggressive. By this research, provide a certain basis for the development and reform of Chinese media enterprise.