The Study Of Meaning Development Of Media Literacy

In the early 20th century, the development of technology promoted changes in the media. The prosperity of media industry, and the prevalence of popular culture gave birth to the first wave of media education, which is aimed at resisting the impact of mass media to the organic community and traditional culture, and fostering a critical awareness of students to make them immune to poison of mass culture. Latter in the 20th century, the cultural patterns of society and the concept of media changed, and perspectives of mass communication research also changes. The audience-and-cultural-centered theory was established, and the usage-and-satisfaction theory of the media got attention, and the prevalence of television once again exacerbated the spread of strong influence of mass media. The waves of different forms of media literacy movement occurred.The mainstream paradigm of functional analysis is also gradually replaced by the paradigm of media literacy. As a cultural theory of media and audience, meaning of media literacy has gone through three important stages of development, which are traditional cultural stage, critical stage of visual literacy and media information literacy phase. With the development of information technology and contemporary media forms, mode of social culture and transmission change again. Media Literacy and Information Literacy is gradually integrated. On one hand, the contemporary meaning of media literacy gradually developed beyond protectionism, on the other hand, its means focused on new media technologies. The development of new media literacy had become more sophisticated, and their participation and enabling interaction replaced the traditional concept of criticizing and understanding in media literacy.As a contemporary citizenship education and lifelong learning content, the development of new media literacy's meaning will be the duo- trends of cultural literacy and management strategy, in which the former highlighted the quality of democratic communication, the latter stressed the management of scientific knowledge in decision-making. Of course, new media Literacy also pay attention to the reality of the media and philosophical reflection. Media Literacy is a continuum of history and development, rather than identified area or standard, the meaning of which can be divided into four levels: the cultural and quality; concepts and processes; understanding and monitoring; skills and practice. The four levels progressed layer by layer and interconnected together, which constituted a dynamic development of open systems.