A Case Study On Information Construction For Shenyang TV

With the deepening of the structural reform in the cultural field of our country and violent competition among the media, Shenyang TV station, as the vanguard of the national urban television stations, is facing opportunities and challenges, hopes and difficulties. The important tasks for Shenyang TV are to decide how to survive in the competition between the Central TV and provincial Satellite TV, develop under the pressure of new media (networks et al) and achieve the overall strategic target of "building the first-class, powerful media in the national urban television station". The important target of the first-class, powerful media construction will be realized through making full use of the information technology to intelligentize the program production and broadcast and informationize the management system.Based on the information construction process in Shenyang TV, the impressive effect of the factors including strategy, organization, culture and technology etc on the information construction was studied through the case study. Some suggestions on the information construction for Shenyang TV were given based on the combination of the actual conditions and the available theories and experiences.The four directions through which the information construction of Shenyang TV would be realized were suggested. Firstly, making the information strategy should proceed from the overall situation, realistic angle, should take full account of the impact of the information on the business process management philosophy, and should be based on the overall strategy of Shenyang TV. Secondly, the organizational structure of Shenyang TV should be adjusted and be adapted to the development of information construction, in order to assure the information work carried out smoothly. Thirdly, in order to strengthen the cohesion of the enterprise, create a good environment and atmosphere and promote information construction and development, the "people-oriented" enterprise culture a television feature should be constructed. Finally, based on the talent, technology, etc, the technical measures of the information construction should be strengthened and it would further promote information construction.