The Research On The Communication Means Of Zhejiang Green Tea Branding Shape

As the cradle of the green tea, Chinese can provides good growth environment and rich cultural heritage, And our government are paying more attention and giving more investment in agriculture, Both the planting area and the production are growing quickly.. But also bringing pressure Zhejiang Province, As the largest green tea production, processing and export distribution center, There is more pressure in its marketing and branding building, During the continuing exploration and development, a unique communication means of branding creation has been formedThrough the typical case study of Zhejiang green tea branding construction methods. I can summarize the following conclusions:first, Zhejiang Green Tea brand building is based on the regional common branding.Most brandings which have a certain influence in the region are the regional common branding Integration of a region's natural resources, human resources and industrial resources. Government, industry associations can be the leader. Enterprises, farmers can be the partners. They can share the regional common branding.Secondly. Government and industry associations can find a professional association to be the guarantee. All common brands of tea can form a tea practitioner on behalf of the interests of local cooperative organizations, which promote the branding and formulate product quality standard and inspection system, so effective communication and coordination can be reached. Then promote the building of the local tea brands onto the road of healthy development Thirdly, All kinds of modern branding building methods can be used. And find the right position for the branding. From the unique natural attributes and cultural attributes representative to make the brand presents its own unique charm.At last. A variety of media should be used to make effectively branding promotion, Not only the traditional media, but also new form of publicity, Step up publicity for the branding to gain more influence. Branding building approach of Zhejiang Green Tea will provide an effective reference to other regions.