Research On The Branding Of TV News Hosts In The Background Of New Media

With the rapid development of Internet science and technology,new media media has risen rapidly,which has brought tremendous impact on traditional media newspapers,radio and television.New media has become an emerging force in the Chinese media arena.At present,China’s media has entered the "Warring States era" of multimedia cross-competition and cooperation.General Secretary Xi Jinping once said,"Now many people,especially young people,basically do not look at the mainstream media.Most of the information is obtained online.We must face this fact.,increase the input of strength." This article is just the exploration and research of the news column of TV,the mainstream media,and the branding of its hosts in the context of the new media era.The media environment has changed the world,changed the relationship between the media and people,and changed the people in which the media environment operates.The TV news program host in traditional media belongs to an important part of this communication operation mechanism,and has assumed major responsibilities and obligations since the day of its birth.With the rapid changes and rapid changes of traditional media,the new TV host should also be upgraded and upgraded.This will not only help the long-term development of the host,but also the traditional media to regain control of the voice in a complex and changing media environment.The only way to go.This paper focuses on the branding of news program host.By analyzing the current situation of the host and the necessity of branding,combined with the brand case analysis of CCTV host Zhu Guangquan,the TV news in thenew media background is proposed from various aspects.The path of the moderator’s branding is expected to provide an effective theoretical basis for the branding and promotion of TV news program host.