Research On "SNS" Under Sight Of Media Ecology

SNS(Social Networking Services), a new online communication form, influences users'way of making friends and life style a lot, provides a channel that users'virtual social interaction and real social interaction can be connected, as a result, not only hence their personal weak connection, but also enlarge their new social circle. Because of these advantages, SNS meets users'psycological needs, becomes the popular new media form after portal net, search engine,blog, blows the fourth wave of internet. However, with the rapid development of SNS, it also brings a few problems such as virtual social indulging,user information leak, which impede further development of SNS.In order to analyse the interactive relationship of SNS sites with human and society,this paper puts SNS site in the view of Media Ecology. First of all, define the meaning of the SNS site and its propagation features, analyze its meaning media ecology of that,which means how it as a media environment affects the way of human's sense and social culture. Furthermore, inspect the media environment of SNS sites, analyze the political, economic, cultural and other ecological factors which affects the development of SNS as well as its media niche.Based on these analysis, for it is with people, social, and other media resources, interactive exchange in the process of emerging ecological crisis phenomenon, put forward a strategy to build the green ecological environment:Changing the entertainment tendency of SNS sites,exploring diversity of measures to enhance user stickiness, thus broadening their own SNS site media niche; Enhancing SNS site supervision, to ensure that users of information security; Intergrating with blog, cell phones and other new media, form the development mode of mutually beneficial cooperation; creating new value chain of SNS to extend the SNS site profitable food chain, in order to avoid the tendency of homogenization.