The "Localization" Strategy Of Chinese City TV

City TV is a very important part of Chinese TV system. There is a large amount of city TV stations in China and they have quite close relation with audiences. In recent 10 years, City TV achieves a quick development and become popular among Chinese audiences. Civicnewsmania attracts people's interests, but also bring problems. Over-exploiting of the single program format restricts future development space of city TV.After the wave of dialect news and civic news, where's the future for city TV? How could they further implement"localization strategy"? Facing a fierce competitive environment, how can they carry out"local approach"to make full use of advantages and bypass weak points? How to make city TV program welcomed by audience?"Local approach"means not only the space bound, but also the historical and culture connotation. To transplant"local culture"into city TV program then trigger sympathize of local people with same culture background .Make TV program on the basis of culture irreplaceable .Arouse watching interest of local people then we can achieve sound development of city TV.