The Study Of Communication Effect On Our Forum Thread

In recent years, with the development of internet, bbs is constantly improving and develop, too. In 2009, why are the drag racing in Hangzhou, Qiuqiming's error of tongue in CCTV, the initiator of MAO Xiao-Jun to Xu baby events in Nanjing, the earthquake event in College entrance examination in Songyuan of Jilin Province and so on popular one after another, bbs and thread are playing the vital role.The thread expresses one's view or viewpoint in some forum, This view or the point of view is just a personal expression. There isn't the fit and unfit quality, the quality difference, some are only the viewpoint difference and different. With "without thread, not news" of NetEase, forum thread, which is the center of important views and public opinions, gradually attracts people's attention. With the increasing and development of the Forum, thread has its own features already:everybody can take part in, the effectiveness is prominent, large-scale users. Looking over each forum threads, their have three categories:statement thread, irrigation thread, knowledge thread. Besides, its characteristic is self communication, interpersonal communication and group communication. Communication effects are clearly: satisfy the numerous rights to know and the cognition, the emotion demand; promote the incidents become a hot spot, causing traditional media attention, influence the media agenda; the opinions expression and the exchange are convenient, with the interactive feedback is prompted; easy to form the group behavior. So, we have to concern its development. This article has made the positive forecast to its trend of development. From the theoretical level, the traditional gatekeeper is digesting, the agenda establishment is desalinating; from a practical sense, thread has become the operation of the portal brand, has gradually become an important base and sources for the policy process of the network..In recent years, the articles that study to the forum is quite rich, very little attention to the thread. Therefore, this article begins to research the communication effects of thread, and proposes the view to its broad development opportunities and the tendency.