The Design Of CRM Solutions In Commercial Banks

With China's rapid economic development and deepening of banking reforms, the new business philosophy of banking industry called "customer-centric" in China has started to reach a consensus, many banks effort in the field of product and service innovation, and further close to the customers, for providing better service, China's bankers seize the building of customer relationship management system, truly carry out the "customer-centric" business philosophy, build to the new commercial banks in the core of CRM, effort to improve the bank's core competitiveness, promote banking rapid, sustained and healthy development.Siebel as the core product in CRM areas, currently has provided customized packages for over 20 different industries.With its flexible system configuration tools (Siebel Tools, built-in scripting languages VBScript and eScript), was able to significantly reduce the difficulty in area of the system to implement customized, industry has been supported with XML "public application network," Integrated Model of the latest practice, in order to achieve its 100% customer satisfaction,the best return on investment and lowest total cost of ownership products of products and services aim to provide a strong technical assurance.Some bank has took a fancy of SIEBEL for its far ahead in the CRM field position and advantage, so use SIEBEL system to provide developing inbound seats systems.This paper will make a detailed description about SIEBEL from in the banking industry in specific technology to solutions to the specific implementation of the incoming seating system, and author will do a detailed analysis and presentation in the implementation process of e-mail fax module, and through the development of this module intend to enable readers to understand SIEBEL implementation process in the banking system and specific modules development process.