Study On The Operation Status And Development Prospects Of Private Publication Culture Workshop

Since the implementation of reform and open policy in 1979, with the deepening of economic reform, the publishing industry became one part of the track of the industrial development. Many private publishing houses, especially the private publication cultural workshop came out in large numbers. After 30 years of development, the private publication cultural workshop has become a publishing force which can not be ignored. The statistics showed that 85% of the best-selling books on the market were schemed by private publication cultural workshops. With the constant development of private publication cultural workshops and the relaxation of the publication of policy, many state-owned publishing houses found the advantages of the private publication cultural workshops and cooperated with them in variety ways.This paper was started with the introduction of private publication cultural workshop, including the definition, causes, development of it and the purpose and significance of the research on it. The operation of the private publication cultural workshop's present situation was mainly discussed, mainly from the operating mechanism, publishing philosophy, selection strategies, marketing strategy, cooperated with state-owned publishing houses as well as problems of the private publication cultural workshop in the development and so on. The advantages and disadvantages of the private publication cultural workshop were concluded. According to the current development situation in the publishing industry, the author predicted the future development of the private publication cultural workshop: the diversification of cooperation, digital publication, as well as the publication of teaching materials and professional materials. At last, some enlightenment on the reform of state-owned publishing houses was generalized.