| This study is the news blog of the present stage and its development trend. Since 2002, blog concept introduced to china, the blog has now been formed from the development of a considerable scale, a person can have more than two blog has been a very common thing. Blog as the media shows a unique role in the development process and dissemination.News Blog is the blog that refers to the dissemination of information for the purpose, including all kinds of news content, to update and can provide information and clues to traditional media or interaction with traditional media blog. Based on the analysis of News Blog I also introduces the concept of Similar-News Blog. In some representative case studies later, I summed up the dissemination feature of the News Blog, News Blog in the dissemination process exist some problems, this paper attempts to give a solution of countermeasures. At the end, I combine contemporary reality, look forward the development prospect. of the News Blog.News Blog including Media Blog, Reporter Blog and Celebrity Blog. Here is another blog that relative to the News Blog, this type of blog is not for the purpose of information dissemination, but sometimes the information they provide can often be reported by the traditional media,this blogs I call it Similar-News. Similar-News blog, including the Government blog, Business blog and News Informer blog. After browsed many e blog pages, I select a few representative blog, conducted a case study. I chosed Fenghuang net's Blog Channels as the represents of Media Blog,lvqiuluwei's blog as the represents of Reporter blog, Xu JingLei's blog as the represents of Celebrity blog. At the same time I select Chinese police first blog as the represents of Similar-News Blog.After the study of the representative of the News Blog, I sums up the blog in the dissemination of information on the following characteristics:the individual bloggers have strong emotion; personal page template diversity; interaction with readers in a timely manner; links with very rich informations; writing language "Networking". Also the news blog own its limitations, there is the following disadvantages, such as information written on the blog difficult to ensure the veracity of the news; news blog is difficult to guarantee the sustainability of original reporting; site difficult to protect bloggers copyright, webmaster is difficult to control public opinion; celebrity blog from the interests of the difficult relationship. To solve these problems, I propose the following coping strategies, strengthen self-discipline news blog writers; close interactive of news blog and traditional media; strengthen the blog Administrator capacity; increase the news blog copyright protection intensity; purification celebrity blog network environment and other measures.News Blog based on the various advantages, News Blog has broad prospects for development, At the end of this article, I look forward the development prospect of News blog. Past experience tells us that every development of science and technology will change people's lifes, News Blog will be the most convenient interactive media when combine with technology; News Blog combine traditional media interaction can be as a supervisor; News Blog combined Business can be a new profitable models. |
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