The Study Of Marketing Information System's BPR In The S Aluminum Corporation XX Branch

With the rapid development of the global economy and information technology, the globalization of market competition has become a kind of tide which could not be stopped. It requires the globalization not only from the company leaders 'comprehension, but from the operation of the company market. The modern high-technology which was led by the information technology has brought new life for the market management and promoted the new review for the original management which was from the viewpoint of competition. It re-builds the original business process and the relationship between the modern information system and modern enterprise management to promote the competition of the enterprise.This thesis is under the background of building marketing information system, guided by BPR idea, combine marketing theory and information system relative theory and practice, from the whole strategy of S Aluminum Corporation .also based on investigation and study from all sides, deeply analyze the existing problems of the old marketing management professional process, arrange the old marketing professional process based on the current professional situation analysis, find and use all the latent value of the organization. Through reforger of the old process, standardize the operational marketing process, scheme out price, sale contract or order, client credit and cost-free product management etc, amount to 11 new operational process, set reference points in and out of the system. Realize the surveillance and management during the whole process of sale. Make a foundation for building a marketing information system with service, management and decision-making analysis.