Comment On The Viewpoint Of Four Kind Of People Of HuiZhou Merchants

HuiZhou merchants are a group of people from six counties in HuiZhou who operated their business far away from their hometown from NanSong Dynasty in ancient time. They began from NanSong Dynasty, well developed in Ming and Qing Dynasty and made a great success in Chinese history for about three or four hundred years in the end of feudal society. This thesis concentrates on the spiritual worth of HuiZhou merchants, which is different from Chinese traditional viewpoint of four kind of people. Many experts have analyzed the viewpoint of four kind of people of HuiZhou, but there is much need to be discussed and developed.The first part briefly introduces and analyzes Chinese traditional viewpoint of four kind of people from Chinese ancient history of ideology and economy. It mainly points out those four kind of people who are intellectual, peasant, worker and merchant are the base of Chinese traditional society. The specialty of traditional viewpoint is these four kind of people have unequal social status, the intellectual took the highest position, the peasant took the second, then the worker took the third, and the merchant was the lowest. Obviously this kind of viewpoint has vivid class character.The second part mainly deals with the construction and practice of the viewpoint of four kind of people of HuiZhou merchants. This part mainly uses the method of comparative history and combination of theory and practice, shapes a new viewpoint which thinks that the intellectual, peasant, worker and merchant, these four kind of people are just different in social career, equal in social status, and they all can succeed. The group of merchants in Ming and Qing Dynasty are guided by the new viewpoint, shape their operational specialty and competitive advantage in their business, and also achieve a great success. The social position of HuiZhou merchants was improved.The third part deals with the reason of the new viewpoint, mainly by the way of analyzing the reason. It mainly analyzes the culture background and the psychological need, and points out the HuiZhou merchants are impressed by the convictiontransmutation of the intellectuals in Ming and Qing Dynasty which thinks that the scholars must earn their living and the four kind of people have different works to the same pursuit. At the same time, the part analyzes the subjective reason of the new viewpoint by the Mansow's theory of different psychological needs.The last part mainly analyzes the social impact of the viewpoint of four kind of people of HuiZhou merchants, points out that the dissemination of the view brings a new public morals in Ming and Qing Dynasty, and has great impact in social politics, economy and daily life. The morals of thinking highly of business impressed the society heavily.The research on the viewpoint of four kind of people of HuiZhou merchants and the close relationship between the value logic of the HuiZhou merchants and the Confucianism in Ming and Qing Dynasty, and the dissemination of good cultural tradition and the pioneering spirit may have a good benefit on our socialism enterprise spirit construction.