Studies On Commercial Health Club Service Marketing Of China

With the adjustment of the economic structure of our country, the deep essential change has taken place too in the reform of the system of Chinese Sports, this kind of change sets up the inevitable outcome that socialist market economy produces . Its main sign is that sports has moved towards socializing , rapid development in our country of athletic club after industrialization in the last few years, commercial health club among them come out top with quantity and extensive participation surface that have their among various kinds of athletic clubs. The commercial health club is from scratch in our country, form certain scale gradually, demonstrate the wide market prospects, but overall scale and benefit are also at developing stage of initial stage of simple level, the economic function of its sports is still too far to fully develop . Cultivate and develop commercial type not to build up body market is to develop important measure , sports of industry one of with higher speed, not only favorable to the setting-up of resident's modern life style but also help to expand domestic demand, increase consumption , promote the economic growth , make their's becoming a new point of growth of national economyThe author of the paper here has put forward a belief in service marketing and introduced it todaily management of commercial health clubs. Service marketing not only fusescustomer-service at various levels into the entity-concept of health club management,but also the customer-satisfaction concept into marketing-management process. The long-termconcept in service management play an important role in marketing. Service marketing researcheshave shown the importance of long-termrelations. Long-term direction-guiding is obviouslygeared to the developing tendency of our country's physical building clubs. A great deal of partnership, network and strategic alliances have occurred in the physical-building industry nminternationally and domestically. Just as Wester pointed out in 1992 when he analyzed the recententerprise growth tendency, "There exists a tendency from transaction direction-guiding torelation direction-guiding. From the academic and theoretical perspective, it can not reflect the factthat emphasizes long-term customer relation which is going up day by bay and establishes management strategic alliances that we take marketing as profit-maximizing issue and concentrate on the relatively-narrow concept of marketing transaction. The importance of the research has shifted from products and enterprises to the sustained social relation combined with personnel, organizational and social process." In service management, marketing efforts are considered as the investment in customers instead of expenses. The building up body industry of China passes the experience and tempering, has already begun to grow into a rising industry which contains the limitless business opportunity. How to foster and safeguard building up body on the market of Zhengzhou; What service quality of improving and building up body in enterprises and management level; How improve relevant professional quality of employee ,etc. concern Zhengzhou city build up body interests and industry's common future of fitness of enterprise. How is it take the initiative it is health club administrator that want consider the urgent problem that must consider too to obtain among fierce market competition. The overall increase of marketing efficiency and service quality so as to continuously raise the satisfactory degree, satisfactory rate and faithful degree of the customers both inside and outside the physical-building clubs are promoted by modem service marketing and sufficiently expounded by the author.