Study On The Rural Broker's Developing Mechanism Under The Condition Of Modern Commercial Circulating-network

The rural brokers , which were being new type organizations of City-Country merchandises circulation, came into being and grow rapidly in some regions in the early years of 1990's and became dramatically powerful in promoting merchandises circulation.; meanwhile, the base-regime have some kinds of prejudice and short-sighted cognition toward the rural brokers for the reasons of less understand of its mechanism and the impact of long-time planning circulating system as well, incapable of knowing how to lead and support them..This article shows the rural brokers' mechanism through the study of the connection between of the rural brokers and modern merchandises circulation from the perspective of theory and practice integration. The outcomes are as followed: its emerge is the natural result of modern merchandise circulation development. In one hand, they are well adaptable to the condition of rural commercial degree and the its development economically; on the other hand, they cut down the transaction costs, therefore of system advantage. The article finally predict the possible evolutive directions, such as the broker company, service company and the consultant company as well on the base of modern IT developing tendency.