The Research Of Dongsheng Company's Product Marketing Orientation And Marketing Strategy

After China having entered WTO, the aluminium industry of China is developing rapidly today. Harbin Dongsheng Metal Co., Ltd, a manufacturer of Aluminium Alloying Tablet meets good opportunity for development and challenge, which it never met before. The old product orientation and marketing strategy of Dongsheng Company can't work effectively under new situation and surrounding, because of marketing changing hugely. So Dongsheng Company have to adjust its product orientation and marketing strategy in order to succeed to develop.Applying the method of theory combining practice, the paper analyses problem of Dongsheng Company's product orientation and marketing strategy at present and introduces some advanced experience all of the world, and makes a suggestion how to solve the problem on the basis of the analysis.Firstly, the paper put forwards some theories concerning product orientation and marketing including Product Orientation and Marketing Theory, Product Life Circle Theory and SWOT System Analysis Theory. It can help Dongsheng Company find theoretical base for it making marketing strategy.Secondly, the paper analyses the problem of Dongsheng Company's product orientation and marketing strategy at present. Because of lacking professional person, Dongsheng Company has no exact product orientation and haven't made perfect marketing strategy, but only have some simple way that was summarized in practice.Finally, the paper makes some suggestion how to solve the problem, such as improving quality of the company's staff, strengthening the company's core competition power, making correct orientation and exact marketing strategy. So Dongsheng Company will have a good future.