Tc Company From Product-oriented To Customer-oriented Marketing Strategy Transformation

China is a biggest garment export country, it occupied grand portion in the export business, thousands of garment enterprises and trading company allocated in China. Facing the big challenge and pressure, China garment industry has reached a critical juncture, it need a breakthrough and change in the business strategy and management concept, find a new growth point urgently, change the business model, break the current situation of cheap low-end product to the new bright spot of garment industry. The key point is base on the customer benefit, create the value for the customer, and improve the customer satisfaction and loyalty. All above these will bring the garment enterprises core competition, upgrade supplier chain and long term development and profitable.In this paper planning base on "Talent Creation Ltd" as a research object, it’s under business strategy and management changing period, how to breakthrough from the Product Orientation change to the Customer Orientation, according to the theory of "Customer Relationship Management","Marketing Strategy Management" theory,"Marketing Orientation" theory","Service Profit Chain" and other disciplines of knowledge, combined with the company’s actual situation, through the use of comparative analysis, empirical analysis and other analysis, to get proof of the theory why the company has to change the marketing strategy from Product Orientation to the Customer Orientation, focusing on our customer service, delivering irresistible value to the customer and exceeding customer’s expectations.