| Under the market economy condition, enterprises are in the face of the market environment of fierce change,severe challenge, it must pay attention to discussing and making the development strategies of enterprises to survive and developed continuously for a long time. Fix the important basis that enterprises deal in the direction and business scope in the development strategies of enterprises, it is a key link of every work of pool enterprise. The petroleum chemical enterprises, especially the state-owned ones with much involvement of the government, PetroChina for example, operate well in business with their monopoly status under the planned economy, just like the old Chinese saying goes: A princess never worries about her marriage. So for a very long period of time, the petroleum chemical companies in China just operate tactlesly with the plans set by the government strictly followed, never bothering about anything else but the given amount of oil production. With the development of market economy and joining in the WTO, it is very important to make a development stratagem for the enterprises. For the Oil Industry, to match the development of international oil industry, meet the oil demand of civil economy, the national council rearranged the Oil Gas Inc. In 1998 the State Department restructured and institutionally reformed the former PetroChina and China National Offshore Oil and adopted the overall and consistent development pattern among all their branch companies. This thesis sell enterprise structural adjustment of accelerating with of our country petroleum ,realize petroleum sell decisive enterprise development goal of terminal station for background. Combine South China Company to meet market economy and readymade oil situation and adaptation reform development strategy , enterprise of development that make , merchandising business of development In order to fully give play to the role of business strategy under the historical situation that newly , strengthen the competitiveness in the fierce market competition of enterprise , guarantee enterprise's long-term development, have carried on the system and overall research. This text use the SWOT theories to analyze the petro-china company of south china strategic environment and the company's present conditions. And give out the petro-china company of south china strategic target and the strategy management tactic at the base of this analyze.All of this make the petro-china company of south china know what goal should he Pursue And how to reach the goal. |
PDF Full Text Request