The Study Of Chinese Construction Enterprises "Going Abroad" Strategy

Chinese construction enterprises marching to the international market, and implementing the international engineering contracting works are important part of the "Going Abroad" strategy called by the State. In as early as 1978, at the beginning of reforming and opening period, Chinese construction enterprises have begun the research and practice of international engineering contracting works. In the middle of nineties of last century, forming of the "Going Abroad" strategy by the State support the Chinese international engineering contracting enterprises with policy, and also make the direction clear while march ahead. Experiencing 20 years practice, Chinese enterprises score a lot and accelerate certain experience in the international market. With the backgrounds of economical globalization, the enterprises see many changes with the environments, contents and forms of international construction business. To keep pace with the new situation, and anchor themselves in the international market, enhance their international competitive ability, Chinese enterprises should analysis the market, aim the future, create the development strategy, struggle for the development in the long run.The paper applies the strategy management theory and practical scientific research method, investigates the international environment and trade environment both home and abroad for Chinese enterprises, analysis precisely the advantages and disadvantages while Chinese construction enterprises develop the international market, as well as the market in various districts and the enterprises groups, and finally the paper propose its "Going Abroad" strategy system for the Chinese construction enterprises. As the new comers to the international market, they should adopt "splitting the market, entering at a proper time" strategy, enter the market with various forms and methods to foster the new growing point for the enterprise. As the enterprises entered the international market, they should adopt "low cost competition, high quality management; low cost expanding, high status marketing, Establish brand with precious project to promote engineering contracting course;anchor with construction technology to promote engineering contracting course; lead by engineering consultation to promote engineering contracting course." strategy, elaborate the advantages, weaken the disadvantages, grasp the opportunities and avoid the threaten to prompt the their development in the international market. The uneven development in the international construction market and different opening degree in the various districts ask the Chinese enterprise distinguish the district market, elaborate the comparative advantages, utilize the central market of the district, study the market of developed country, practice "develop market in various international market under plan and step by step" strategy. The paper indicate that the nature, management mechanism and style of the enterprise are not all identical, enterprises in different stratification adopt different methods to develop international market based on their own character structure the "group diversity" strategy. Meanwhile, the company(s) from different group(s) co-operate with each other in terms with their respective advantages will improve the international competition ability, and lead them to double-win.Forming and practicing of "Going Abroad" strategy is a course from practice to theory, then instruct the practice at the level of theory. In the above course, the government is the active prompter, in the new era, under the new situation, the construction enterprises developing the international market still need the support and help from the relative authorities and trade union, we should clarify the main body status of the enterprise in the practice of "Going Abroad", strengthen the financial support, modify the competition behavior of the enterprises, support the enterprises with information for a higher level, protect the interest of the overseas organization of the enterprises, enhance the competitive ability of our enterprises in the world economy constantly.