Study On The Foreign Direct Investment Development In The China's Beverage Industry

Beverage Industry is one of the earliest industries to open to the world. Under the drive of the market demand, the Beverage Industry has enjoyed an outstanding high-speed development in China after only about twenty years' development In this process, foreign direct investment has played an extremely import role. It can be estimated that the growth of China's economy will continue to attract an increasing number of international beverage company to inter this market. It must be significative to study on the Foreign Direct Investment Development in the China's Beverage Industry.In the first part, the paper reviews various theories for the foreign direct investment, in order to understand why the international company will invest the China's beverage industry. In the second part, based on the case studies, the paper analyses the status and characteristic of the foreign direct investment in the China's beverage industry. In the third part of the paper, SWOT analysis is used to study the strengths, weaknesses, opportunities and the threats of the foreign direct investment in the China's beverage industry. In the fourth part, based on the above analysis, the paper raises the point that international acquisition and brand expansion will be the major methods for the foreign direct investment to develop in the China's beverage industry. In the end, some suggestions are made to the China's enterprises on how to be up against this trend.