Study Of Color Implementation In Beverage Brand Image

With the change of times and life style, beverage has become a necessity on market shelves. The essay will analyze the color design for brand image in the beverage industry by studying the color implemented from the aspects of color vision, sensitivity, association and design, so as to provide reference for the development of brand image of the beverage industry.The study is carried out by analyzing local beverage consumers, cases and brand image through data search, market investigation, case study and questionnaire survey, and with thorough thinking and approach on subjects including psychology, brand and so on.The study of color design in beverage brand image is not only for the design itself, but for its settlement and the revealing of brand concept, while having color exist throughout the process of brand image communication to achieve a harmonious unification of people, heart, color and substances.