Research On The Brand Marketing Strategy Of Xi'an JAHOO

Comparing with many excellent competitors, Xi' an JAHOO is a pharmaceutical enterprise that does not have much predominance in capital, technology, marketing network or experience. As a new enterprise, Xi' an JAHOO faces the problem of survival and development.Based on economical development of today' s society, the writer tailors a brand marketing strategy system by anglicizing the corporation' s internal and external environment. The writer thinks Xi' an JAHOO should find a suitable market by positioning her brand. After that, Xi' an JAHOO should create a brand holding science and technology power, visualization power, culture power, emotion power and marketing power to realize that market, customers and an enterprise could live together harmoniously and interactively. Brands can effectively promote marketing while marketing activities create brands. Only when an enterprise overpasses its competitors in marketing can a really valuable brand appear. Xi'an JAHOO establishes brand by integrated marketing that focuses on brand. To develop well the enterprise should have the consciousness of famous brand and execute strategy of famous brand. The designed strategy system can give a good idea and sign to Xi' an JAHOO as well as many other enterprises.