Research On Brand Marketing Trategy Of Great Wall Media (Shandong)Itureommunication Co., Ltd.

With the rapid development of economic globalization and science&technology, total market share of advertisement in China grows rapidly. From global market, supported by rich human resources, advanced technology and scientific management, several major international advertising companies entered into Chinese market from1980’s obtain rapid growth. In recent years, there has been severe competition between Chinese local advertising companies and international ones. Currently, Chinese local advertising enterprises, represented by Great Wall Media (Shandong) Culture Communication Co., Ltd, have been facing risks about advertisement industry transformation and severe competition from foreign advertisement enterprises. Under such circumstance, local advertising enterprises in China need to recognize their brand building, analyze detailed status and grope a set of brand marketing strategies.On basis of relevant theories concerning marketing, strategy and brand management, this thesis makes analysis on the status quo and development of advertisement industry both at home and abroad. By example in Great Wall Media (Shandong) Culture Communication Co., Ltd, the writer put forward real problems concerning brand marketing that local advertising enterprises and propose suggestion and strategy for brand marketing promotion. In order to improve brand building, this paper tries to put forward proposals for brand marketing promotion as follow:(1) brand image propagation integrated and dimensional.(2) While developing profession, it is advisable to guarantee product quality and obtain customers’long-term trust.(3) Manage customers effectively. All in all, the writer hopes this paper can play a reference role for local private advertising enterprises in terms of building a set of marketing strategy.