"Jiazhouhong" Wine Brand Plot Book

With the development of modern marketing economy, marketing theory is progressing accordingly, among which the brand marketing is systematizing at the same time. In economic activities, brand marketing is turning to be more and more important which validated the intimate relation between theory and practice.The marketing proposal is put forward on how to improve the product of "California Vineyard Winery Suzhou Co,Ltd'"s image and fame on the basis of the natural characteristic of it The theory of marketing and brand plot are expounded for one thing and the development of china wine market is described after that On the basis of analyzing "California Vineyard Winery Suzhou Co,Ltd"'s strength, weakness, opportunities, threat by using SWOT, the wine product's brand identifying, brand position, brand image-building and brand extending are set up with a full set of wine marketing tactic. Finally the marketing proposal give a set of specific implement plan combining the brand stragety. Including : annual marketing target ,marketing model, marketing channel ,marketing team and so on. From the angle of researching external rule, the exact situation of the company and the brand, the significance of the thesis is to promote the development of the company, change the out-of-order and passive estate of the company. The thesis has a good instructional meaning for the company.