Reasearch On Brand Marketing Strategy In SD Wine Company

China has the world’s unique brewing technology, brewing liquor for thousands of years ofhistory. Historically, liquor not only passing on China’s profound cultural background, and in the country’spolitical, economic and diplomatic aspects have played an important role. As the development and progressof The Times, liquor-making industry continue to grow stronger, liquor enterprises increasingly intensifiedcompetition in the market. Especially countries a series of new rules for dramatic contraction of liquormarket, small and medium-sized liquor enterprise product homogeneity and the similarity of marketing,greatly weaken the competitiveness of the enterprise brand, in limited liquor market space, many liquorenterprises how to enhance the brand competitiveness, expand liquor sales market, let more consumers tothe brand identity and loyalty become a realistic problem in front of the enterprise. In henan province is akey liquor enterprise-SD liquor companies as the research object, guided by the modern marketingmanagement theory, through the SD liquor company’s marketing environment and the brand marketingpresent situation analysis and research, obtained a series of worthwhile feasibility Suggestions, as a liquorenterprise reference opinions to solve the problem of brand marketing strategy.This paper adopts literature research, market analysis and visit discussion method, the SDcompany brand strategy are analyzed and discussed. The full text is divided into six chapters, the firstchapter is introduction, mainly introduces the research background and significance of this paper, researchmethods and research content. The second chapter is theoretical basis and related marketing strategyanalysis tools and methods, this is the theoretical guidance, this paper introduces the concept of the brand,brand marketing strategy, industry competition five model, the SWOT analysis method. The third chapter isthe SD liquor company’s marketing environment analysis, through to the SD company strengths,weaknesses, opportunities and threats analysis, type selection in strategy. The fourth chapter is the analysisof the current status of the SD company brand marketing strategy. Introduce SD company brand marketingstrategy of the implementation of the present situation and the problems we are facing. The fifth chapter isSuggestions for improvement of SD company brand marketing strategy. Respectively from the marketsegmentation and target market selection, brand positioning, product, price, channel, promotion, etc. The sixth chapter is the conclusion of this paper and further research direction.