Study On Xinhua Insurance Co.Shandong Branch Company Personal Life Insurance Marketing Tactics

With the increasing fast continuously of our national economy, the living standards of the people and personal wealth accumulation increase by a large margin. However, because of the deepening of the economic system reform, more and more persons, while the wealth increases, expenditure strengthen too, we face oneself buy house, bear children educational expenses, hospitalization cost, support parents expenses, tax revenue and legacy, etc. issue to manage. The country can't already afford these expenses, which people have to consider one's own financial planning problem in the stage each life, therefore, the business insurance is regarded as the important component of planning of management of personal money, paid attention to more and more by people. The competition of the insurance company is fierce day by day, Xinhua Insurance Co. branch company in Shandong is a new developing company, how to make the marketing tactics of suiting the insurance market of Shandong, it is a question that must be considered now to build up strengths.On accumulating and collecting the foundation of a large number of materials in working experience through the author of this text, we have done detailed exposition, current situation and marketing tactics of Shandong Branch on the market of Shandong to Xinhua Insurance Co. Using the marketing of the insurance company and relevant theories, the appointing of the administrator, operation, expansion of the marketing channel, the agent's training of the group are examined, the advantage of the products , rivals , consumers accept such respects as the degree ,etc, have carried on the detailed argumentation. We have find out the question that the company exists at present, has put forward relevant improvement tactics, open up the insurance market of Shandong to the company further, expand the occupation rate of market, promote brand awareness and people prestige degreeand all play a role in consulting . During the process of analysing, the analysis of each problem that though we may come to go on only and studying, but marketing is a continuous course, every job goes on around this thread. So, every establishment which improve the tactics need unity of every link , department , personnel to coordinate , basing on long-term development to go on, establishing the scientific life insurance marketing idea , in order to reach company's real sustainable development.This text passes and proposes marketing tactics analysis and implementation which is correlated with of personal life insurance of Xinghua Insurance Co. Shandong Branch, has offered the thinking to the further development of marketing of personal life insurance of Xinghua Insurance Co. Shandong Branch, has certain reference value to the company of the same trade or business on the market of Shandong too.