Research On The Profit Model Of Xinhua Life Insurance Company

In recent years,the change of life insurance industry in China is obvious and upwards.The life insurance industry is an inseparable part of the financial industry.Its orderly and steady development and progress can have a positive impact on the national economy.On the other hand,the rise of the disposable income of our people and the arrival of the aging society at the present time.The products and services of life insurance are more designed and manufactured according to the needs of the masses.The positive trend of life insurance can further improve the social security system and help social stability.The profit pattern of spontaneous and personal marketing is the earliest profit model of life insurance industry in China.After that,the competition of life insurance market is becoming increasingly fierce.Several large life insurance companies occupy a larger share of life insurance market,coupled with changes in the external environment such as market regulation.More and more life insurance companies have realized that it is necessary to establish a profit model suitable for themselves,so as to bring profits to the enterprise for more sustainable development.Based on the concept of profit model,the elements of profit pattern and the profit model of life insurance companies,this paper uses the methods of literature analysis,case analysis and comparative analysis,taking the Xinhua life-insurance company,a professional listed company with good life insurance and good development trend as the research object,and outlines the development and profit models of the life insurance industry both at home and abroad.This paper introduces the relevant conditions of Xinhua insurance,analyzes five constituent elements of the new China insurance profit model,sums up the current development mode of comprehensive financial services group,selects the important financial indicators of the life insurance industry,and conducts a horizontal and longitudinal financial analysis of Xinhua insurance company and several other listed life insurance companies in China.It is concluded that there are some problems existing in the current profit pattern of Xinhua insurance,such as insufficient profit target mining,unbalanced profit point and profit source,insufficient profit leverage,and lack of core competitiveness in the profit barrier.Based on the above problems,we put forward concerns about differences,mining potential profit objects,expanding profits and profit sources on the existing basis,and constantly improving measures.We should give full play to the profit leverage and increase the core competitiveness of products and services,so asto optimize the profit mode of Xinhua life-insurance company,and give the same industry life insurance company profit model for reference.