Study On Brand Innovation Of The Real Estate Enterprise

Chinese real estate industry experience winding history developing process. The real estate brand is the real estate market intense competition inevitable trend. In the construction real estate strong potential brand advancement, the brand innovation becomes "the key to a problem ".What is the real estate brand innovation? How carries on the effective real estate brand innovation? This article author through to the brand elementary theory research, the union domestic real estate brand enterprise's development course, carried oh the detailed discussion using the real diagnosis method to the real estate brand innovation theory and the implementation method.The brand innovation refers along with the enterprise manages the environment the change and the consumer demand change, the brand connotation and the manifestation also must unceasingly change the development, meets the social economy development need. The brand innovation is the enterprise competitive progress center obtains one competition superiority important way in now the complex market by the unceasing change.The real estate enterprise carries on the brand innovation, from the real estate product innovation, the market innovation and so on four aspects obtains, carries on the development idea innovation, the strengthened plan designed capacity, the construction process innovation, the service innovation; The analysis real estate market characteristic, strengthens the real estate market research, the strengthened brand core value; The introduction conformity dissemination and creates the viewpoint, in view of the real estate industry, summarizes and proposes a series of innovations dissemination strategy and the suggestion.