Research On The Cultural Origin And Development Of Tourism In HuiZhou Area

Huizhou culture involves all the material and spiritual fortune created by Huizhou people throughout history. Abundant in local traits, Huizhou culture is also a valuable tourism resource. A full range understanding of Huizhou culture and its tourism value may help the comprehensive and orderly development of Huizhou cultural tourism resources. It may also promote the overall value and increase its economic and social benefits, and consequently achieve sustainable development.The present paper begins with an introduction to the relationship between culture and tourism and clarifies the concept of tourism culture. Then it defines the connotation of Huizhou culture and analyses the significance and strengths for the development of Huizhou cultural tourism. Based on the status quo of Huizhou cultural tourism, the paper points out the problems. Finally, the whole paper puts forward the countermeasures for the reasonable planning and development of Huizhou cultural tourism resources and its sustainable development.The paper is characterized by: taking a parallel perspective over long standing Huizhou culture and the practice of modern tourism development, and conducting integrated and systematic editing and research. Through the analysis of the connotation and historical significance as well as its value of Huizhou culture, the paper combines the deep-rooted cultural connotation and its scientific and reasonable development. Thus, the planning and development of Huizhou cultural tourism resources have its sound theoretical foundation.