An Analysis On Honesty Behavior In E-commerce Using Game Theory

E-commerce has been important component of social economy because of it rapid development, attracting people' s attention more and more. Different from traditional trade mode, e-commerce has its peculiar characteristics , and honesty and credit becomes an important aspect of a great deal of differences. So, it is important to the research of the honesty behavior in e-commerce trade.This paper mainly uses the method of game theory to research of the honesty behavior of traders in e-commerce, especially is C2C mode. The paper Analyze the behavior from the simple complete information static game to complete information dynamic game. Still use repeated games, evolutionary games etc. And it has proposed the supervision model of government and the trusted third party. The main research results as follows:First: Applying the AHP on mathematics to the payment function of game, propose that in e-commerce, when the trade side plays games, the honest behaviors chosen not merely depend on a aspect, but depend on a lot of aspects, use AHP to combine these respects, form the trade confidence index, after the ascertain of the confidence index correctly, then work out the balanced result of games.Second: Using the repeated games to research the honesty behavior of trade side in e-commerce, including complete limited times and infinite times repeated games under complete information condition (seller is a regular person, and buyer is not regular), and limited times under not complete information condition.Third: Using evolutionary games to research dealers' behaviors, ;hough there are many websites overflowing at present, dealers can earn from each other, come to determine good trade websites, traders inally.Fourth: Using the method of game to advanced that except of the overnment's supervise in e-commerce, there is still a kind of very easible method, it is the trusted third party that supervises, andpropose supervising models.This paper mainly uses various kinds of methods of games to analyse the traders' behaviors in e-commerce, proposes the policy suggestion at the same time, offer reference to the government while managing e-commerce, offers a kind of method to provide for dealers' own behavior when they trade.