Our Country Tobacco Enterprise' Marketing Innovation

Because the tobacco and its the product are the special consumable, the various countries' government manage more stricter than other professions, China and many countries also implement "the house to the tobacco profession to endure in drafts" specialize in selling system. Our country economy development market orientation and the internationalization will force the tobacco profession to face directly the intense market competition, also gave the tobacco enterprise marketing to propose the new challenge inevitably.This article compare traditional marketing idea to modern marketing theory research foundation, based on theory concept and brand, service marketing and supply chain management, exploration and structure take brand culture, service idea and supply chain management as core essential factor tobacco enterprise three dimensional marketing structural model. This structural model had demonstrated the tobacco enterprise marketing innovation three dimensional essential factor, namely the brand culture, the service idea and the supply chain manage the platform, between three dimensional essential factor relations and its organic fusion marketing innovation mechanism. The paper take the Changde tobacco enterprise marketing innovation as an example, has carried on the examination to the three dimensional marketing structural model, its experience for our country tobacco enterprise's marketing innovation has provided the new mentality under the network current economic condition.