The Research Of Private Capital-owned Company's Re-position Of China On The Strategy Twist

From the 16th Party's Conference, The government provides a more loose- fitting investment environment provide from the policy to the growth of the private capital-owned company. In consideration of the company's strong motive to growing that was brought by clear capital-owned, the perplexity that because of the lack of experience, so, from the private capital-owned company's re-position on the strategy twist to studying the run of the private to baffle the solution's way and then seem to be the special importance.In the second part of the paper. the writer introduce the progress of strategy and choice of three strategies, and on how to re-position and establishing enterprise, and the writer introduces all the influence elements of re-position the enterprise and introduce the struggle of inside and the outside of enterprise, and need us pay attention to the dangerous of three strategies and on making the strategy should step by step. In the fourth fifth part of the paper, the writer spends the big part to study the private capital-owned company's re-position on the strategy twist. And try to resolve three problems: First, the choice problems of the appropriate opportune, namely strategy twist that this paper mentioned. Secondly, the problem of appropriate target system's re-position. Thirdly, the problem of the appropriate ability system's set up. By the studying of the three questions above, we hope that the paper can bring up some method to resolve the private capital-owned company's growth perplexity At the part 4, the main study is about how to identify the strategy twist. The arise of the strategy the twist of the private capital-owned company is from that emergency of mutual unbalance bringing of target system with the ability system. Among them, primarily talked two problems, one, promoting of ability system to bring of to target system of afresh considers what maybe cause strategy twist. On the other hand is because of the environment factor's changes that bring to the rethink of target system which cause the emergence of strategy twist. Considering the difficulty towards strategy twist point identify, this paper that result in put great emphasis on to discuss the latter. Quoting from the Intel CEO Andrew .Grove's six factor model, Main from the competition, technique, customer, supplier, and the substitute enterprise, operation rule to study the influence to enterprise target system, and try to some way to identify the strategy twist.In the fifth part of the paper, combined my past research on the domestic and international business enterprise, I summary eight kinds of the target system of the private capital-owned company, more about how to set up the ability system and cultivate it to mate the target system.At how to re-position on establishing standard, primarily quoting from the Microsoft's fact about by the standard to let the world IT business enterprise to work for her, Fromthe newly arisen industries and the olds angles, the paper discussed how the private capital-owned company to re-position on establishing standard. At how to re-position on business chain, what article quote from is the case of the Wal-Mart. The case point out, and the Wal-Mart' success lies in promoting the management means, accurately position in fixed market, mighty market power and the peace and harmony business enterprise culture. On how the private capital-owned company to re-position on business chain, the paper's viewpoint is, to the private capital-owned company in China, the first to solve is the real understanding on business chain.At how to re-position on Brand, what article quote from is the case of the P&G From the example inside we can see the P&G brand is coming from the P&G brand's management ability. So, on how the private capital-owned company in China to re-position on brand, the paper bring up to systematically considering about brand and brand developments, and figure out the basic problem and the out way of brand developments of the private capital-owned company in China.At how to re-position on customer relationship, the article quotes from the IBM's winning the world's respect through care for the inside and outside customers. The paper points out if the private capital-owned company in China want to win the game on customer relationship, they demand to cultivate ability system on the customer information system, care for inside customer, results check, the spot management, business enterprise operation process etc to win the customer satisfaction. At how to re-position on product, the article quotes from the Intel's rebirthing through the change of product form three times. This explains those while the private capital-owned company re-position on product, want a system considering about three level's product. The paper points out the good business process and organization are the basis for the private capital-owned company to re-position on product. At how to re-position on market share, what article quote from the case that Jack. Welch rebuild GE through "No.l, No.2" strategy. And the paper figures out that while the private capital-owned company re-position on market share, they should consider both the quantity and quality of the market.At how to re-position on cost, what article quote from is the case that Galanz win the price war on cost advantage. The paper points out while the private capital-owned company re-position on the cost advantage, they should put great emphasis on the scale economic, the supplier relationship, cost culture, research development, price war etc. and set up the ability system around the six factors.At how to re-position on technique, what article quote from is a case that an excellent company lead in the medicine industry by continue research development. In consideration of the realistic circumstance in our country, the paper figure out that while the private capital-owned company re-position on technique, they should put great emphasis on the non-key technique creative. And grow the ability system step bystep; finally take the offensive in the core technique realm.These eight kinds of target systems are according to the research of the case of somedomestic and international business enterprise., I should say these eight kinds of targetsystems are only some of the private capital-owned company's choices.But from another side, after a lot of researches on domestic and international company,the paper find that set up the ability system around the target system is more important.When there is a will, there is a way. So, the paper figure out the company should adoptfocus strategy to grow the own ability system, that is the target system should be one.On the grounds of what the paper said, the paper gives two evaluate criteria about howto choice target system.1. This target system must be the key success factor of the industry.2. This target system must contribute to grow the ability system.Finally in consideration of the mate with big target system and the ability system of the private capital-owned company, the paper figure out the big target can be decomposition on the stage and "take a big round".