The Study Of Marketing Communication In Health Product Profession

Because of the fierce market situation and the outside health product brand's competition, the native health product enterprises face "interior anxiety and foreign aggression" test. Whether could successful solve the distrust attitude of consumer's, improve the marketing effect which drops day after day, reinvent the image of brands, all directly concern to the final and decisive development of native health product enterprises.Therefore, the article suggested that native health product enterprise should try their best to avoid competing with the foreign health product enterprises directly, and abandon carrying on the malignant competition on mainly consumer market at the same time. And should accelerate the development of the Chinese herbal medicine products and develop the rural market especially. Then, utilize the health products of Chinese herbal medicine to participate in the international competitions. To do this can promote the comprehensive competitive power of native health product enterprises, finally realize that grows up in leap-type.The service will become the core competitiveness of enterprise's development in the future, and also become the most important method to promote consumer's loyalty. So, all marketing form contributing to promoting service ability can be used boldly, but the native health product enterprises need integrate the marketing forms firstly. Cooperating with this, health product enterprises must abandon the former advertisement communication way, then strengthen the use for public relations and public activity, communicate with consumer humanity, to beautify the image of brands and promote the value of brands. In addition, the text believe that health products enterprises should strengthen the ability of public relations, to save the image crisis that the modern media public opinion bring to, and maintain the good image of the brand, avoid health product brand dying unexpectedly.