The Impacts Of Customer Involvement On Customer Purchase In The Service Marketing

The consumer behavior is Impacted by many factors, Such as the culture, society, self-concept, and psycology. How to make the effective marketing strategy to face the variable consumer requirement became the main object to the marketing researchers. With the research going on, we found a kind of relationship between products and the consumers., The stronger they connected, the easier the requirement can be satisfied. And raising the involvement level can strengthen the relationship.First, we have the estate, automobile, washing-machine and shampoo as the research examples to do some questionaires. In order to survey different Involvement in different products. Then according to the results, we offer the right marketing strategy. Second, we have the consumer segment and make out the right strategy aimed to the target. Finally, we draw a conclution that with the competition more and more intension, we have to make out the right marketing strategy to satisfy the consumer requirement, and raising the involvement level is the important task for completing this object.