Shenyang Zhuo Shi Catering Services Ltd. Marketing Strategies Analysis Based On Consumer Behavior

Since the pace of social development embarked on industrialization schedule,the traditional idyllic production and lifestyle has been redefined and reformed.Fast pace,standardization and internationalization gradually become the mainstream of the times,and fast food enterprises closely related to people’s daily lives get into rapid development and integrate into people’s lives.In today’s rapid economic transformation development,with the urban people living at a faster pace than before,fast food adapt to and meet the needs of urban residents’ life needs.Fast food provides a vast number of consumers with a kind of popular diet,which has the characteristics of fast selling,convenient eating,quality standardization,low price and others,in order to cooperate with the popular food industry developing in fast-paced life.Based on the consumer behavior and analysis of relevant theory and research at home and abroad,the article adopts the perspective of consumer behavior to analyze catering enterprises’ marketing strategy,and sets Shenyang Zhuoshi Catering Services Co.,Ltd "shark bite toast" as an example.It analyzes what changes Shenyang Zhuoshi catering service limited company brings to consumer behavior in the new market environment,and also analyzes how the enterprise marketing strategy changes with consumer behavior change.In addition,via the questionnaire survey,the use of SPSS data analysis software,it deeply analyzes the data,and finds out the service data more intuitive and conducive for the future development of the company’s services.In this thesis,the author expounds in seven parts.The first part mainly introduces the research background and significance,research content,relevant review,research ideas and innovation;the second part is about the related theory of marketing;the third part is an analysis of Shenyang Zhuoshi Catering Services Limited marketing environment;the fourth part is an analysis on the consumers’ purchase behavior;the fifth part is a business strategy via analyzing the consumer behavior;the sixth part is the implementation of marketing strategy to ensure the company’s marketing;the seventh part is the conclusion and prospect of this paper.