The Study And Analysis Of National Market Chance Of Printing Enterprise

Along with the development of domestic printing industry, the average profit of production drops gradually,international powerful printing nation enters Chinese printing market, every printing enterprise is faced with huge challenge in this inter-industry competition environment. Following powerful Chinese economic development,the improvement of people's level of consumption,diversification of the demand,the technological progress of printing with the combination of network technology and automation, all of these brought domestic a lot market chink and potential market chance .For example ,in printing field, because entire printing market tend to be diversified and personalized, short edition printing, personalized printing , variable data printing occupy more and more big proportion in commercial printing. The printing industry is taking big strides and moving towards the explosion era of digital printing.But as printing market develop and standardize constantly, the obvious opportunity become less ,only those have sharp eyes , the preparative printing enterprise could find the potential demand, could win the first chance , obtain the initiative of the competition.This paper,on the basis of understanding the characteristic of printing industry and printing enterprise , combination with the theory of Market Information , Market Chance by taking typical digital printing enterprise as an example is to discuss how the printing enterprise collects the market information and how to obtain and analyze the chance of printing market, enable the printing enterprise to seize the opportunity and achieve the goal of strengthening enterprise's competitiveness finally through many kinds of methods. This article are round the concept of market chance firmly, and aiming to waking up to the important role of the getting and catching hold of the marketing chance,encouraging printing enterprise to gain the chance through great efforts.