Exploring The Feasibility And The Modes Of Advertising On Mobile Telephone

In recent years, mobile telephone is the most attractive new media in Chine. SMS is also became the new economic developed point of internet and other industries, and it has attracted many attention by its active behave. But there is few study on the cellphone spam, it just because at present, most of the advertising on mobile phone are inveracious, that made people detest it, and also made them suspect the feasibility of the cellphone spam. Through analyzing these problems, the article finds some solutions, which may improve the cellphone spam marketing growth healthily. But healthy development for cellphone spam also need good advertising modes. This paper explores two fields mainly: SMS and voice service. Base on the characteristics of SMS, the author puts forward four kinds of advertisement releasing methods and five advertising modes by classifying ad owner. The author hopes all of these can provide reference meaning for present market. This paper is divided to five parts. The first part is prolegomenon, summarizing the achievement and the shortage of the former research, pointing out the purpose, significance and method of the research. The second part analyzes the actuality of mobile phone ad at present Chinese market. The third part points out some advantages and problems of cellphone spam, and then, giving the solutions one by one. The paper's key point and innovative section is the fourth part. The fourth part introduces the trait of SMS and the SMS actuality in China detailedly, raising five kinds of ad releasing modes in a creative way. In the last part, the author expects good future of cellphone advertisement in 3G time.