A Case Study Of Optimization Of Supply Chain Management In Mass Customization Of S Cellphone Component Company

Following the fast development of technology and the economic globalization, the market competition demonstrates a lot of demand patterns'characteristics different from the past: Consumers' demand presents diversification and differentiation. Enterprises urgently need new production mode under the new market environment. Traditional mass production can not meet this new challenge. Therefore, MC (Mass Customization, MC) comes. To succeed in MC, we must manage well on supply chain. So, to study the supply chain management for MC has substantial significance.This thesis performed literature research on traditional large scale production and MC at first and sorted out the role and characteristics of MC. Then made comparative analysis on supply chain of MC and traditional supply chain, and put the types, characteristics and methods of MC in order. This thesis based on academic theories and a real management state of S company's case, studied the basic framework of supply chain management and methods of implementation of MC. It expects to be able to offer effective methods of the supply chain management implementation for MC and to be used for reference to improve the market competitiveness of enterprises.