The Research On Tianjin Tourism Development

Since the reform and open policy executed, the tourism industry of China hasbeen developed fleetly. In 2003, the ingress and stay over tourist amount andinternational tourism income are 33 million and USD 17.4 billion severally, and wonthe 5th place and the 7th place in global sorting order severally. As one of fourmunicipalities in China, Tianjin is fostering the tourism industry into a new backboneindustry. The tourism industry of Tianjin had been increased fleetly in years, and hasstrong tendency. In 2003, the international tourism income of Tianjin in foreigncurrency is USD 329 million, received ingress tourists is 489 thousand people-time,and won the 10th place in ingress tourist receiving and income sorting order in China,and the 7th place in ingress tourist receiving and income sorting order of main cities.Therefore, study on the development of tourism industry of Tianjin has very importantmeaning.This paper expatiated on the tourism industry's general situation of the world andChina, analyzed the tourism industry's outer and inner environment of Tianjin, studiedon the tourism resource and situation of market, and forecasted tourism industry'sdevelopment of Tianjin in the future. This paper adopted SWOT analysis method,analyzed the advantage, inferior position, opportunity and challenge that presented intourism industry of Tianjin, and searched the competition force of Tianjin tourismindustry's development, ensured overall strategy idea for Tianjin tourism industry'sdevelopment and development plan for Tianjin tourism resource. On this foundation,submitted that strengthen tourism propagandist and promotional level, carry onquality person strategy, rule and renovate the tourism market of Tianjin, pay attentionto depth development of Tianjin tourism industry, and wish bring new ideas to thedevelopment of Tianjin tourism industry.