Research On The Problems And Countermeasures In The Development Of Tourism In Hulunbeier City

With rapid economic development and improvement of people’s living standard, tourism, as an emerging "sunrise industry", is booming and promising with a very strong and potential future. In recent years, tourism industry is generally carried out as a mass activity and develops quickly with the features of sustained growth, popularity, huge industry and characterized areas. It has profound impact to changes of social economic structure nowadays and become an important component of national economy. Hulunbeier area is rich in tourism resources and its tourism develops rapidly in recent years. But it lags behind and is still in the early stage of development due to the location of border areas and limited travel seasons. There are many problems existing in tourism development. The promotion of tourism industry in this area can be carried out in many ways.In order to promote economic growth of Hulunbeier tourism, solve existing problems and guide the sustainable development of tourism, this paper makes study on the existing problems in Hulunbeier tourism and offers countermeasures. Firstly, it applies SWOT method to analyze the current situation of tourism development in Hunlunbeier, which is in a constant-state of improvement. Secondly, based on the advantages and opportunities of tourism development in Hunlunbeier, it finds the tourism development in Hunlunbeier has huge potentials. At the same time, this paper explores many developing restrictions, such as inadequate tourism infrastructure, seasonal tourist imbalance, shortage of tourism talents, poor quality of services, imperfect market operation system, low levels of marketing strategy, single investment policy and poor information technology. According to the above problems, this paper gives the analysis of causes.At last, this paper offers countermeasures to Hulunbeier tourism development, which include: improve tourism infrastructure, deepen winter tourism development, integrate intellectual factors, improve tourism service quality, improve operational system, build comprehensive tourism marketing strategies, improve financial tools to support tourism industry, make rational plan of tourism resources, make sustainable development, deepen the level of tourism information technology. This paper discusses problems existing in Hulunbeier tourism development and makes courtier suggestions. It can be a reference to the development of Hunlunbeier tourism.