Research On The Enterprise's Employee Satisfaction And Customer Satisfaction

After joined the WTO, the enterprises in our country face unprecedented opportunities andchallenges, the ingression of so many foreign enterprises seriously threat the survival anddevelopment of enterprises in our country. Today's enterprises, in order to survive and developbetter, need urgently to raise the enterprise agglomeration and foster several honest customers.Only in this way enterprises can survive in the serious competition. So the satisfactionmeasurement has Extremely urgent meaning to enterprise.The satisfaction measurement in our country is at the primary level, and it is an urgent needto establish a comprehensive evaluation system suiting for our country. It will play animponderable role in the development of enterprises in our country. The Achievement of researchwill have a great theory value and economic value.This article analyzes the relation between the employee satisfaction and the customersatisfaction from three aspects(enterprise culture;product quantity and leader behavior).thenThis relation can be regarded as a standard to analyze how the enterprise to raise the employeesatisfaction and the customer satisfaction, thus attain to raise the enterprise competition ability,create the profits and provide the opportunity for both sides to win.In order to understand the degree of employee satisfaction and customer satisfaction, anevaluation criteria system is needed. A method to measure the two satisfactions is put forwardfrom this aspect in chapter 6. first, analysis the affect factors of employee satisfaction, and usingthe method of fuzzy evaluation to elaborate the affect factors of employee satisfaction. second,The analytic hierarchy (AHP) was adopted to evaluate the affect factors of customer satisfactionfrom the six factors including employee satisfaction. Employee satisfaction was viewed as animportant evaluation index, the relation between both of the satisfactions is outstanding.This article mostly analyzes the problem of enterprise's employee satisfaction and customersatisfaction, it is scientific for an enterprise to re-define whether it is successful from this aspect.Only the enterprise owning loyal employee can own loyal customer, only the enterprise owningloyal customer can have considerable profits and develop continuously. Therefore, we shouldestablish a set of satisfaction system that suits the enterprise in our country as soon as possible,and try to maximize the enterprise profits.