Study On IT Education's Integrated Marketing

Entering 21century,all the industries related to the IT go hard, but there is a exception, it is IT education, it develops very well .On the primary period of the information , the economic structure , stable political situation and International investment all reveal that there will be a large life-force of IT industry .There will be a big gap of need technical and that will stimulate the development and competition of IT education .Under that background ,doing research of the Integrate marketing of IT education has a great significance.Now, in theory ,a great deal of various popular theories of management and marketing has accelerative come into China. Among these theories a focus issue on the field of marketing is "Integrated Marketing Communications, IMC" by the professor Don E. Shultz. The theory and method of IMC came into China in the mid and late 1990's and it is being introduced and popularized. The systematic study of IMC in China is not thorough enough and the application of this theory by Chinese corporation. So this article gets more information from the internet about integrated marketing, and through the model research on Wuhan area,then gets some information about the development of IT education.Through the study on the market circumstance and style, draw on that IT education must take measure of integrated marketing, at last gets some idea about its meaning.On the study of IT education ,I have found a lot of problem of IT industry such as unstanderlized competition and single manner , single product combination ,no top domestic brand ,lagging teaching material and low management level and all that have a good relation to the IMC .This article plays emphases on the stratagem of TI education ,they are brand stratagem and franchising stratagem and integrated marketing tool, then draw out the countermeasure of IT education.