A TRANSACTION COSTS ANALYSIS OF FRANCHISING WITH EMPIRICAL APPLICATIONS TO THE RESTAURANT INDUSTRY (VERTICAL INTEGRATION)

Posted on:1984-07-17

Degree:Ph.D

Type:Dissertation

University:University of Pennsylvania

Candidate:GOLDBERG, JEFFREY DAVID

Full Text:PDF

GTID:1479390017963280

Subject:Economics

Abstract/Summary:

The primary aim of this dissertation is to explain the use of franchising in lieu of alternative modes of organization. An additional goal is to test the explanation via empirical estimation of an individual firm's choice of organizational model.

Keywords/Search Tags:

Franchising, Empirical

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