Customer Value Research And Different Sales Management

The main route is pose the periodicity of customer value first, then point out the impulsefactor of customer value, talk about how the impulse factor affect customer value, use AHPmethod analyze the index of customer value and build the system of customer valueevaluation based on lifecycle and LTV of customer value. Making use of the method of EarnValue in project management so that make it more scientific evaluate the cost and expenditureof exploit customer value. Base on the progeny of professor Woodruff, build up the system ofsupervision of customer value. The thesis designs a model of retrieval customers so that thecorporation may gain more loyal customers and more value from customers. Under theguideline of the system of customer value evaluation, basing the sufficient research on themarketing life-form chain, the corporation may put forward different strategy in salesmanagement. under the guideline of the whole system of customer value, can the corporationand providers including customers make up a system of strategic partners. Final use theharvest in the sales strategy of HENGSHUILAOBAIGAN new band product...