The Marketing Management Research Of DFAC Light Truck

In recent years, our country's light truck market develops very quickly, investigating its main reason, one is because of fast development of city logistics and the city-country logistics industry, another is along with the real implementation of tax reduction policy, the purchasing power of the farmer raises significantly, increasing to the needs of low level light trucks. The third is the policy restriction to agriculture-oriented trucks, the light trucks take the place of parts of agricultures cars.Dongfeng Automobile Co.,Ltd has been the second vehicle producing enterprises following Beiqi-Futian Automobile Company for many years but Jianghuai Automobile Co.,Ltd take the chair in 2004 and become the profession second. After, although DFAC did very great efforts, its market sales have no big breakthrough.This text commences currently from the market environment analysis of light truck in China, by SWOT and the five competitive models tools, fixing attention on our national macro-environment and the micro-environment of light truck marketing, On the one hand, it intensives and insights unique analyzes the light trucks market environment, On the other hand, it analyzes several major companies on the product status, product development, marketing channels and service networks . And by working with the dealer of the company, understanding the true feelings of customers, we can find out the management shortages and the marketing solution. And creative on-site marketing management means of middle and low level light trucks, it is easily operability.