Research On Marketing Promotion Of Medium Truck In Corporation S

According to the data issued by National Bureau of Statistics of China earlier this year:during the "Eleventh Five-Year" period, the transport line network, passengers and cargo traffic have made rapid growth because of the large-scale investment, it is significantly supported the economic development of our country. Transportation of China has been in unprecedented prosperity, it has brought a strong demand for our products to heavy truck industry in China. The sales of medium truck production of China quickly became the peak period of truck development:it is been in a high-speed rising phase from2000to2010, the size of the market rose from83,000in2000to1.02million in2004, the increase ratio is much highet among automotive industry. It stimulates the development of the heavy truck industry, and also brought more challenges to the heavy truck industry Country, with the related policies for industry and environmental requirements. Due to the huge market development space and higher industry profits in this industry, the domestic medium truck companies continue to increase the investment and adopt the advanced technology oversea, to strengthen enterprise management, to employ the advanced marketing strategies and tactics in order to make greater development. Corporate S is the famous truck producotion company in China, it is in the third place in makert through constant change and innovation in recent years. However, facing the keen competition, corporate S enrich their product line and release new medium truck product, in order to make more place in market. It is needed to research and improve the sales strategy that enhances the efficence of medium truck marketing.Literature analysis, Questionnaire survey method and Qualitative and quantitative research approach were imployed in this paper. To propose the right marketing proposal and design scientific and reasonable marketing strategy through analyzing the development situation of corporate S, the advantage and disadvantage of corporate S production. Only by this way, can we enhance the competetion ability of corporate S, increase the sales, promote the market ratio of corporate S.This paper firstly introduced the basic concepts of marketing promotions, connotation, and marketing promotions of key elements such as a brief introduction to the marketing4Ps theory, the4Cs theory, service marketing theory and experiential marketing theory marketing theoretical models and methods, and draw a brief analysis of domestic marketing theory; Secondly, the paper combined the card industry marketing status with related marketing theory, the competitive situation of the domestic card industry, and combined the actual situation of the medium truck domestic, analyzing their own successes and shortcomings, finding the problems to product marketing process; finally, we proposed a new marketing psoposal and put it in reality according to the investigation reports.This study will make much conducive to medium truck coroporate S to recognize their own advantages and disadvantages, enhanced them to grasp the opportunity to calmly face the challenges as soon as possible to adjust the product structure, and to take further means of marketing promotions. Only through this way, could corporate S make quick development and make medium truck enterprises effectively to enhace their marketing promotion.