Study Of Influence Factors And The Law Of The Tourist Flow Change And Countermeasures In Wulingyuan Scenic Area

Tourist flow is the core of tourism flow study. The study of Tourist flow volume of Wulingyuan Scenic Area is not only of academic value but also of great significance in keeping the steady increase of Tourist flow volume, optimizing the institution of tourist flow from home and abroad, promoting the healthy, stable and sustained development, and giving an impetus to the Tourist industry development in the whole west of Hunan or even in the whole Hunan province. The present thesis takes the method of authentic study, drawing the diagram (of curves) and tables on the basis of relative data, analyzing the regular change pattern of Tourist flow volume since the foundation of Wulingyuan Scenic Area as well as the factors influencing its change by using the analyzing tools such as geographical concentration index and seasonal concentration index and setting up the econometric analysis model, at the end, it puts forward the appropriate countermeasures.On the basis of statistic data in 1989-2004, we analyze Wulingyuan Scenic Area's Tourist flow volume change conditions in terms of time and space, contrast it with other scenic areas of the same kind, and further summarize and find the main change features of Tourist flow volume: on the whole, the aggregate of Tourist traffic in this area presents a state of annually fluctuating increase;seasonal fluctuation is quite obvious, the gap between low season and high season appears an annually narrowing trend;the space institution of guest flow consists mainly of tourists at home while subsidiarily of tourists from abroad.Taking price, income, investment, traffic, and other factors as the main variables influencing guest flow volume, we set up an econometric analysis model, make a quantitative analysis, and find the factors influencing Tourist traffic volume of Wulingyuan Scenic Area: the macro-factors such as economic environment, unexpected events, andpaid holiday system, etc;the micro-factors such as price, traffic, service, and Tourist promotion in this tourist area. We also predict the trend of Tourist flow volume of this area: at present, it is in the growing period in its life cycle, and it will be in the mature period since 2010.We put forward the points: we should adhere to the strategic guiding principle of "Government Leads, Market regulates and Enterprise Functions", by using the price lever and taking different strategies to locate the target market, actively explore the "free travel" market, establish high quality tourist market promotion organization, strengthen service quality training and management, set up Tourist study institution, and provide industrial intellectual support, thereby promote the steady increase of Tourist flow volume, and form the reasonable time institution and space institution.