ICBC Peking Branch Automobile Consume Loan Research

ICBC(Industry and commercial bank of china) Peking Branch started trying to do the automobile consume loan since 1998 to now, the business at the domestic present an increases quickly. The automobile consume loan is huge in the market potential. But current condition: On the other hand because some law, systems of the local automobile loan kit are still not perfect, ICBC Peking Branch proceeds from the consideration existence" cherish the loan" phenomenon that controls the risk; On the other hand the financial company of the foreign capital automobile has already be permitted the beginning to conduct the automobile consume loan business , The financial company of the foreign capital automobile expands automobile loan market strongly, the local automobile group finance company also fierce expands that business actively. In the market competition , ICBC Peking Branch must have the continuously perfect oneself and finds out the margin of the oneself and rival, drawing up the explicit competition strategy and strengthening the importance to the risk control ability that the automobile loan, just the possibility obtain the good economic performance in the market competition of the future.The Thesis makes use of compete the strategic theories, the brand theories, analyzing ICBC Peking Branch loan environment on the foundation of the theories and carrying on the analysis the position of the place and the competition strategy that should adopt in the competition. Think the macroeconomic environment and microeconomic environments is advantageous to the automobile consume loan development; ICBC Peking...