The Study Of Multiplex Strategy Of The Sichuan Yinfeng Industry Group

Since 20th century 60's, the multiplex strategy has become is all the rage global the management strategy. Since 20th century 90's, with the rapid development of Chinese economy and enterprise's growth, the very many Chinese enterprise also consider the multiplex management as one method which improves the enterprise. But more than 10 years of practice experience proves: The multiplex management strategy certainly is not the total energetic and effective .has the many implementations multiplication management the enterprise walks into the difficult position, even moves towards the hopeless situation. Detailed introduction of this text Si Chuan Yin Feng Group the development process and the internal organization structures of the industry group, and described diversified strategic theories of business enterprise, analyzing diversified management strategy of business enterprise, affecting diversified management of business enterprise strategic inside diversified strategic effect of outside factor and business enterprises.After, thesis from carry out diversified strategic motive, carry out diversified strategic chance creation etc. the aspect elaborated that the Yin Feng group carries out diversified strategic condition and guarantee the measure.