The Multiplication Enterprise Group Produces Melts The Union Management Pattern

After the Second World War, local economy development and so on Europe and America is rapid, the economical development developed for the enterprise has provided the unprecedented opportunity.In 1950 American scholar H.I.Ansoff proposed for the first time the multiplex management strategy concept, the multiplex strategy the important strategic behavior which grows as the enterprise receives the theorists and the business community universal attention. Regarding implements the multiplex management the enterprise group, regardless of is what way multiplication, all capital intensives or property investment, this is the precondition which the multiplex management can realize.Thus, continues the stable fund to allow temporary credit appears especially importantly.If is not the unnecessary fund support, the multiplication enterprise group development plan never can turn the reality. Regarding the enterprise group, although it will have the relatively widespread industrial support, but often can surmount the scope regarding the fund demand which the existing industry can provide, or finances itself includes to the existing industrial value chain rebuilds or the conformity, then excessively many funds extract can harm the normal service development without doubt, if processes improper, even will be able to create the entire group fund chain the break, the consequence is inconceivable. The multiplication enterprise group produced melts the union pattern to provide the turning point for enterprise's development.1.Enterprise multiplication management theory summary The multiplex management is refers to the enterprise the dynamic expansion, one kind simultaneously produces and manages two above basic economical use different products or the service management strategy. The multiplex enterprise is correspondingly refers is engaged in multiplication the enterprise, therefore the multiplex enterprise should be manages two above product lines or the product, either produce market, either cross two above professions or industrial management enterprise. The multiplex management essence is the modern enterprise multinational corporation expands in particular from the sole profession to many kinds of professions, from produces the link to expand solely to the entire society's dynamic developing process.The multiplication mainly is deeply the Western negotiable securities investment profolio theory influence, once was considered was disperses the investment risk the best method. Do not have to place all eggs in the identical basket, has promulgated the investment profolio general rule and the basic goal, namely the investor must the fund disperser investment in the different negotiable securities, through the different negotiable securities risk and the income supplementary relations, achieved disperses and reduces the risk, stable income goal. But the traditional theory thought the specialization is one kind of existence big risk management strategy, the reason lies in treats decides industrial and the market capacity is limited, the industrial development has its periodicity, the corresponding enterprise group's development also can fall into not the good periodic undulation region.Therefore, the multiplication naturally becomes the strategic orientation which the most enterprise group develops.2. The multiplication enterprise group produces melts the union the necessity and the feasibility analysis Produces melts unifies a word to origin from the beginning of the 20th century JP the Morgan time, its initial meaning is refers to the financial capital to the industrial capital seepage and the control. New produces melts the time, starts extends in the industry to the financial nature with the management coordination effect which produces from this, then development for based on industrial stable finance coordination effect, but regardless of which stage is, the industrial management all throughout is produces melts strategic the core, produces melts the union is the economy develops the itself objective need.Historically speaking, the Western developed country produced melts the union to experience three stages approximately: First stage: 19 century's end at the beginning of 20th century, produce melts the union to start to form.Second stage: The 20th century 20's to the beginning of the 70's, produce melts the union to enter by the financial industry minute industry management primarily time.Third stage: At the beginning of 1980s, produced melt the union to obtain the recent development. The developed country market economy development practice indicated that, the industrial capital and the financial capital can have a fusion process inevitably, this is the social resources achieves the most effective disposition the objective request.This kind of fusion, on macroscopic is advantageous to the optimized country finance policy regulative effect, the microscopic stratification plane is advantageous to the industrial capital fast flowing, enhances the capital disposition the efficiency. Therefore the industrial capital enters the financial industry, the capital mutual transformation and the fusion, is the commodity market and the money market development intersection, from this angle, enterprise group's part of properties enters the financial industry, becomes the financial capital a part, has the necessity and the rationality, on the other hand, this tendency has also provided the new mentality and the channel for the enterprise group property management. In a sense, produces melts the union is the market economy development inevitable trend.But the multiplex management all along earnestly seeks to the capital, causes to produce melts the union to receive day by day road of in on the multiplication enterprise group management craves.3. The Chinese Multiplication enterprise group produces melts the union pattern choiceLooked from the world economics powerful nation economical development history that, the world economics powerful nation strength disputes in some kind of degree to manifest for the biggest enterprise group between the contest.This point may and it has sorting from world economics powerful nation sorting which the world biggest number of enterprises established and the business income amount to obtain the confirmation highly identically. But expands Our country Major industry group's economies of scale strength, causes it to become leads our country economy growth the aircraft carrier, already becomes one of topics which the economist and the strategic research experts love to talk about.At present, the multiplication manages into many big enterprise groups the reality choice, but produces melts the union also to become the enterprise group along with it to implement the multiplex management an important method, analyzes Our country enterprise group to produce thoroughly melts the union the pattern choice and produces melts the union three concrete forms: 1st, industrial capital to banking industry share-holding; 2nd, industrial capital to negotiable securities company and trust investment company and so on non-bank financial organ share-holding; 3rd, financial organ to enterprise share-holding. 4.Our country Multiplication enterprise group produces melts the union illustrative case analysis.Beginning the China nat'l resources had been established mainly is engaged in the monopolizing trade in Hong Kong, speeds up along with the marketability advancement, this kind of monopoly status weakens unceasingly. After Asian finance storm, the China nat'l resources starts to seek the profit direction, has placed the development priorities inland, and entered many competitive domains.1999 year's end, the China nat'l resources by based Hong Kong, face inlandwas the objective, the service again conformity for retailing, the real estate, the science and technology as well as strategical invested four big tectonic plates.5.The multiplication enterprise group produces melts the union the suggestionThe enterprise must complete the multiplex management the strategic decision, this includes whether adopts the multiplication, after how adopts what way realization multiplication and the multiplex way enters carries on questions and so on conformity and so on each aspect. The enterprise group managed strategic the standpoint is group's strategic development structure, enterprise group's organization construction implements the multiplex management for it to establish the good organization condition, because this enterprise group in the organization ability, the resources using aspects and so on ability had the advantageous superiority, thus the multiplex management has become the present major industry group to a certain extent the inevitably choice. But the enterprise group must realize soberly dispersed the enterprise resources to the multiplication, possibly increases the disperser the risk.1st, the principal work development is enterprise's life; 2nd, the multiplex strategy must take the core competitive power as a foundation; 3rd, uses the correlation multiplication strategy, avoids the multiplex risk; 4th, the multiplex management must grasp the investment rhythm.The enterprise group should know fully between the market risk, the profit risk as well as the financial organ initiate the system risk, the reference model overseas enterprise group produces melts the union operational mechanism at the same time to consummate own operation mechanism gradually.In brief, regardless of because the traditional profession gathers at the talented person manages the aspect to be big with the financial profession difference, the China enterprise group must treat the spanning management question prudently in the industrial capital and in the financial capital union process.